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Discover how Puerto Ricans like to shop and pay online
The most popular online purchases in Puerto Rico are personal care items, household goods, fashion and electronics . In a population of three million, one million are regular online shoppers . The average shopper spends almost US$200 a year with e-merchants . In 2022, the national chamber of commerce launched a new e-commerce platform, to encourage the growth of online sales.
Over 70% of the population has a bank account and almost 80% has an Internet connection. This makes reaching Puerto Rican consumers relatively straightforward. Most of these are mobile-Internet connections, with just 21% of Puerto Ricans having fixed-line broadband . This makes a mobile-first strategy a must for any merchant planning to break into the Puerto Rican market.
The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.
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