Payments and e-commerce in Oman

Between 2022 and 20226, the Omani e-commerce market is expected to grow at an annual rate of more than 20% [1]. The things Omanis most like to buy online include mobile phones, consumer electronics, clothing, cosmetics and groceries [2]. Omanis already shop cross border when looking for a deal, with China the most popular online shopping destination [3].

Three quarters of Omanis have a bank account and almost 100% have an Internet connection. This makes the job of reaching and engaging potential customers much easier for merchants entering the market for the first time. Popular payment methods in Oman include the e-wallet bitpay and cash-payment method Cashu.

1. https://www.zawya.com/en/legal/regulations/e-commerce-subject-to-vat-in-oman-jv78d7ri
2. https://www.eworldtrade.com/blog/top-selling-products-in-oman-online
3. https://www.lloydsbanktrade.com/en/market-potential/oman/ecommerce