Lithuania

Lithuania

General Information

  • Population 2.7m
  • Population 15 + 2.7m
  • Online Population 2.2m
  • Area 65,300 km2
  • Currency EUR
  • GDP 55.7bn USD
  • GDP per Capita 19,917 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"24"},{"label":"Cash-based payments","value":"13"},{"label":"Bank transfer","value":"49"},{"label":"Wallets","value":"9"},{"label":"Other","value":"5"}]
Banked population
  • Lithuania 83%
  • Eastern Europe & the CIS 67%
  • World 67%
Credit card penetration
  • Lithuania 16%
  • Eastern Europe & the CIS 18%
  • World 19%
Internet penetration
  • Lithuania 82%
  • Eastern Europe & the CIS 78%
  • World 62%
Smartphone penetration
  • Lithuania 59%
  • Eastern Europe & the CIS 60%
  • World 70%

67% of Lithuanians will shop online if the price is better than in bricks and mortar stores, while 55% like the discounts offered by e-commerce sites and 54% appreciate home delivery.

The biggest online reseller in Lithuania is pigu.lt with a revenue of 59 million USD. Second is senukai.lt with 44 million USD and third is topocentras.lt with 28 million USD. Together, the 3 resellers make up 15% of online revenue in Lithuania.

The Lithuanian economy is expected to bounce back by 4% in both 2021 and 2022 according to the OECD.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2021 0.8
2022 0.9
2023 1.0
2024 1.0
E-Commerce spending per capita ($US)
2021 303
2022 329
2023 355
2024 381
E-Commerce spending as % of GDP
2021 1.3
2022 1.4
2023 1.4
2024 1.4

Lithuania

The E-Commerce Market

Top e-commerce segments 2019 | 2020

  1. Airlines & Hotels: 48% | 32%
  2. Toys, DIY, & Hobbies: 20% | 27%
  3. Electrical Goods: 14% | 18%
  4. Health & Beauty: 6% | 8%
  5. Homeware & Furniture: 5% | 8%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 25%
  2. Value of cross-border e-commerce ($US billion) – 0.2
  3. % of online shoppers who have shopped cross-border – NA

Top 3 cross-border shopping origin markets

  1. Russia
  2. Germany
  3. Poland
E-commerce % of total retail
  • Lithuania 7%
  • Eastern Europe & the CIS 6.3%
  • World 20%
E-commerce completed on a mobile device
  • Lithuania 61%
  • Eastern Europe & the CIS 34%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
[{"label":"Visa","value":"16"},{"label":"Mastercard","value":"84"}]
  • E-commerce market size ($US billion) 0.8 USD
  • E-Commerce spending per capita ($US) 276 USD
  • E-commerce spending as % of GDP 1.3%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Lithuania

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Luminor Estonia Type Bank transfer Regions Eastern Europe & the CIS Market relevance High MAXIMA Type Cash Regions Eastern Europe & the CIS Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High MobilePay Type Wallet Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WebMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High YooMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS + 1 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 i-Unija Type Bank transfer Regions Eastern Europe & the CIS Medicinos Bankas Lithuania Type Bank transfer Regions Eastern Europe & the CIS NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 PayPost Type Cash Regions Eastern Europe & the CIS Perlas Type Cash Regions Eastern Europe & the CIS Swedbank Type Bank transfer Regions Eastern Europe & the CIS Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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