Payments and e-commerce in Lithuania

Discover how Lithuanians like to shop and pay online

Lithuania

General Information

Population 2.7 m
Population 15 + 2.2 m
Online population 2.2 m
Area 65,300 km²
Currency EUR
GDP 62.6 bn $US
GDP per capita 23,273 $US

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"17"},{"label":"Cash-based payments","value":"13"},{"label":"Bank transfer","value":"57"},{"label":"Wallets","value":"9"},{"label":"Other","value":"4"}]

Banked population

Lithuania 88%
Eastern Europe & the CIS 72%
World 67%

Credit card penetration

Lithuania 19%
Eastern Europe & the CIS 22%
World 19%

Internet penetration

Lithuania 82%
Eastern Europe & the CIS 76%
World 62%

Smartphone penetration

Lithuania 63%
Eastern Europe & the CIS 62%
World 70%

The number of shoppers shopping cross border into Lithuania remains very small but is increasing. According to the international delivery company Venipak, only 2% of the parcels they dealt with in 2020 were going abroad, in 2021 that figure had increased to 3.3%.

A change in law at the beginning of 2022 meant that wages and other employment related benefits could no longer be paid in cash but had to be transferred to the employee’s bank account, with the exception of seafarers.

The most popular Lithuanian e-commerce site in July 2022 was 15min.lt with 12.31 m visits.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)

2022 1.8

2023 2.1

2024 2.3

2025 2.5

2026 2.6

E-commerce spending per capita ($US)

2022 671

2023 756

2024 841

2025 925

2026 998

E-commerce spending as % of GDP

2022 3.0%

2023 3.2%

2024 3.3%

2025 3.5%

2026 3.6%

Lithuania

The E-Commerce Market

Top e-commerce segments

Toys, Hobby & DIY: 42%
Electronics & Media: 28%
Fashion: 12%
Furniture & Appliances: 11%
Food & Personal Care: 7%

Cross-border e-commerce

Cross-border proportion of total e-commerce – 19%
Value of cross-border e-commerce – 0.3 bn $US
Online shoppers who have shopped cross-border – 50%

Top 3 cross-border shopping origin markets

China: 49%
Germany: 11%
Poland: 10%

B2C e-commerce growth 20->21

Lithuania 12.9%

E-commerce % of total retail

Lithuania 8%
Eastern Europe & the CIS 12%
World 20%

E-commerce completed on a mobile device

Lithuania 40%
Eastern Europe & the CIS 39%
World 53%

The Credit Card Split

Visa
Mastercard

[{"label":"Visa","value":"44"},{"label":"Mastercard","value":"56"}]

E-commerce market size 1.6 $US
E-commerce spending per capita 585 $US
E-commerce spending as % of GDP 2.8%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Lithuania

Local Payment Methods

BitPay

Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet

Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysafecard

Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Paysafecash

Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Direct Debit

Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly

Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay