Lithuania

Lithuania

General Information

  • Population 2.7 m
  • Population 15 + 2.2 m
  • Online Population 2.2 m
  • Area 65,300 km2
  • Currency EUR
  • GDP 62.6 bn USD
  • GDP per Capita 23,273 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"17"},{"label":"Cash-based payments","value":"13"},{"label":"Bank transfer","value":"57"},{"label":"Wallets","value":"9"},{"label":"Other","value":"4"}]
Banked population
  • Lithuania 88%
  • Eastern Europe & the CIS 67%
  • World 67%
Credit card penetration
  • Lithuania 19%
  • Eastern Europe & the CIS 18%
  • World 19%
Internet penetration
  • Lithuania 82%
  • Eastern Europe & the CIS 78%
  • World 62%
Smartphone penetration
  • Lithuania 63%
  • Eastern Europe & the CIS 60%
  • World 70%

The number of shoppers shopping cross border into Lithuania remains very small but is increasing. According to the international delivery company Venipak, only 2% of the parcels they dealt with in 2020 were going abroad, in 2021 that figure had increased to 3.3%.

A change in law at the beginning of 2022 meant that wages and other employment related benefits could no longer be paid in cash but had to be transferred to the employee’s bank account, with the exception of seafarers.

The most popular Lithuanian e-commerce site in July 2022 was 15min.lt with 12.31 visits.

Future e-commerce trends (2021-2025)

E-Commerce market size forecast ($US billion)
2022 1.8
2023 2.1
2024 2.3
2025 2.5
2026 2.6
E-Commerce spending per capita ($US)
2022 671
2023 756
2024 841
2025 925
2026 998
E-Commerce spending as % of GDP
2022 3.0%
2023 3.2%
2024 3.3%
2025 3.5%
2026 3.6%

Lithuania

The E-Commerce Market

Top e-commerce segments

  1. Toys, Hobby & DIY: 42%
  2. Electronics & Media: 28%
  3. Fashion: 12%
  4. Furniture & Appliances: 11%
  5. Food & Personal Care: 7%

Cross-border e-commerce

  1. Cross-border proportion of total e-commerce – 19%
  2. Value of cross-border e-commerce – 0.3 bn USD
  3. Online shoppers who have shopped cross-border – 50%

Top 3 cross-border shopping origin markets

  1. China: 49%
  2. Germany: 11%
  3. Poland: 10%
E-commerce % of total retail
  • Lithuania 8%
  • Eastern Europe & the CIS 6.3%
  • World 20%
E-commerce completed on a mobile device
  • Lithuania 40%
  • Eastern Europe & the CIS 34%
  • World 53%
B2C E-commerce Growth 20->21
  • Lithuania 12.9%

The Credit Card Split

  • Visa
  • Mastercard
[{"label":"Visa","value":"44"},{"label":"Mastercard","value":"56"}]
  • E-commerce market size 1.6 USD
  • E-Commerce spending per capita 585 USD
  • E-commerce spending as % of GDP 2.8%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Lithuania

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCard Type Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PaysafeCash Type Cash Regions Eastern Europe & the CIS, North America + 1 Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Direct Debit Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Trustly Type Bank transfer Regions Eastern Europe & the CIS, North America + 1 Market relevance High TrustPay Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High DaoPay Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Luminor Estonia Type Bank transfer Regions Eastern Europe & the CIS Market relevance High MAXIMA Type Cash Regions Eastern Europe & the CIS Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High MobilePay Type Wallet Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High SEPA Credit Transfer Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WebMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High YooMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS + 1 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium SEPA Instant Credit Transfers (SCT Inst) Type Bank transfer Regions Eastern Europe & the CIS, Western & Central Europe Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium i-Unija Type Bank transfer Regions Eastern Europe & the CIS Medicinos Bankas Lithuania Type Bank transfer Regions Eastern Europe & the CIS NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 PayPost Type Cash Regions Eastern Europe & the CIS Perlas Type Cash Regions Eastern Europe & the CIS Swedbank Type Bank transfer Regions Eastern Europe & the CIS Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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