Payments and e-commerce in Kuwait

Kuwait is a country of 4.3 million inhabitants and 4 million Internet users [1]. Over 80% of its adult population has a bank account and 99% has an Internet connection. The most popular e-commerce categories in Kuwait are clothing, health products, smartphones and accessories, and home electronics [2]. 

Despite having high levels of financial inclusion, Kuwaitis still have a strong preference for cash. Consumers pay cash on delivery for up to 60% of online purchases [3]. But the digital payment sector is growing [4]. Whether digital or cash-based, locally preferred alternative payment methods are key part of any e-commerce strategy for Kuwait.

1. https://www.trade.gov/country-commercial-guides/kuwait-ecommerce
2. https://www.eworldtrade.com/blog/top-selling-products-in-kuwait-online
3. https://home.kpmg/kw/en/home/campaigns/2020/03/trends-in-ecommerce-in-kuwait.html
4. https://www.statista.com/outlook/dmo/fintech/kuwait