Most popular payment methods in Kazakhstan

Kazakhstan

General Information

Population 19.1 m
Population 15 + 13.6 m
Online population 15.8 m
Area 2,724,900 km²
Currency KZT
GDP 190.8 bn $US
GDP per capita 9,974 $US

Card-based payments
Cash-based payments
Bank transfer
Wallets
Other

[{"label":"Card-based payments","value":"24"},{"label":"Cash-based payments","value":"46"},{"label":"Bank transfer","value":"24"},{"label":"Wallets","value":"1"},{"label":"Other","value":"5"}]

Banked population

Kazakhstan 64%
Eastern Europe & the CIS 72%
World 67%

Credit card penetration

Kazakhstan 23%
Eastern Europe & the CIS 22%
World 19%

Internet penetration

Kazakhstan 82%
Eastern Europe & the CIS 76%
World 62%

Smartphone penetration

Kazakhstan 73%
Eastern Europe & the CIS 62%
World 70%

Only 14.7% of the Kazakhstan population have shopped online over the past year.

Almost one-fifth of online sales in Kazakhstan is carried out on a mobile phone, of which in 2020 there were 4.3 million units.

Like many other countries, Kazakhstan has begun to charge VAT to foreign sellers of products and services to buyers inside the country. The new tax came into force in January 2022.

The most popular e-commerce websites in Kazakhstan are olx.kz, aliexpress.com and wildberries.kz.

Future e-commerce trends (2021-2026)

B2C e-commerce ($US billion)

2022 3.2

2023 3.9

2024 4.7

2025 5.4

2026 6.0

E-commerce spending per capita ($US)

2022 167

2023 202

2024 237

2025 273

2026 297

E-commerce spending as % of GDP

2022 1.6%

2023 1.7%

2024 1.9%

2025 2.1%

2026 2.2%

Kazakhstan

The E-Commerce Market

Top e-commerce segments

Electronics & Media
Fashion
Food & Personal Care
Toys, Hobby & DIY
Furniture & Appliances

Cross-border e-commerce

Online shoppers who have shopped cross-border – 52%

Top 3 cross-border shopping origin markets

Russia
China
Germany

B2C e-commerce growth 20->21

Kazakhstan 25.5%

E-commerce % of total retail

Kazakhstan 9%
Eastern Europe & the CIS 12%
World 20%

E-commerce completed on a mobile device

Kazakhstan 40%
Eastern Europe & the CIS 39%
World 53%

The Credit Card Split

Visa
Mastercard
Other

[{"label":"Visa","value":"45"},{"label":"Mastercard","value":"54"},{"label":"Other","value":"1"}]

E-commerce market size 2.5 bn $US
E-commerce spending per capita 132 $US
E-commerce spending as % of GDP 1.3%

_{The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.}

Kazakhstan

Local Payment Methods

BitPay

Type Cryptocurrency Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet

Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay SecurePay

Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay

Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo