Kazakhstan

Kazakhstan

General Information

  • Population 19.1 m
  • Population 15 + 13.6 m
  • Online Population 15.8 m
  • Area 2,724,900 km2
  • Currency KZT
  • GDP 190.8 bn USD
  • GDP per Capita 9,974 USD
  • Card-based payments
  • Cash-based payments
  • Bank transfer
  • Wallets
  • Other
[{"label":"Card-based payments","value":"24"},{"label":"Cash-based payments","value":"46"},{"label":"Bank transfer","value":"24"},{"label":"Wallets","value":"1"},{"label":"Other","value":"5"}]
Banked population
  • Kazakhstan 64%
  • Eastern Europe & the CIS 67%
  • World 67%
Credit card penetration
  • Kazakhstan 23%
  • Eastern Europe & the CIS 18%
  • World 19%
Internet penetration
  • Kazakhstan 82%
  • Eastern Europe & the CIS 78%
  • World 62%
Smartphone penetration
  • Kazakhstan 73%
  • Eastern Europe & the CIS 60%
  • World 70%

Only 14.7% of the Kazakhstan population have shopped online over the past year.

Almost one-fifth of online sales in Kazakhstan is carried out on a mobile phone, of which in 2020 there were 4.3 million units.

Like many other countries, Kazakhstan has begun to charge VAT to foreign sellers of products and services to buyers inside the country. The new tax came into force in January 2022.

The most popular e-commerce websites in Kazakhstan are olx.kz, aliexpress.com and wildberries.kz.

Future e-commerce trends (2021-2026)

E-Commerce market size forecast ($US billion)
2022 3.2
2023 3.9
2024 4.7
2025 5.4
2026 6.0
E-Commerce spending per capita ($US)
2022 167
2023 202
2024 237
2025 273
2026 297
E-Commerce spending as % of GDP
2022 1.6%
2023 1.7%
2024 1.9%
2025 2.1%
2026 2.2%

Kazakhstan

The E-Commerce Market

Top e-commerce segments

  1. Electronics & Media
  2. Fashion
  3. Food & Personal Care
  4. Toys, Hobby & DIY
  5. Furniture & Appliances

Cross-border e-commerce

  1. Online shoppers who have shopped cross-border – 52%

Top 3 cross-border shopping origin markets

  1. Russia
  2. China
  3. Germany
B2C E-commerce Growth 20->21
  • Kazakhstan 25.5%
E-commerce % of total retail
  • Kazakhstan 9%
  • Eastern Europe & the CIS 6.3%
  • World 20%
E-commerce completed on a mobile device
  • Kazakhstan 40%
  • Eastern Europe & the CIS 34%
  • World 53%

The Credit Card Split

  • Visa
  • Mastercard
  • Other
[{"label":"Visa","value":"45"},{"label":"Mastercard","value":"54"},{"label":"Other","value":"1"}]
  • E-commerce market size 2.5 bn USD
  • E-Commerce spending per capita 132 USD
  • E-commerce spending as % of GDP 1.3%

The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.

Kazakhstan

Local Payment Methods

BitPay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Hyperwallet Type Bank transfer, Gift card, Prepaid voucher Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High PayPal Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Paysera Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Skrill Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Allied Wallet Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High UnionPay Type Local payment card Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Apple Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Boku Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Google Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Mobiamo Type Carrier billing Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High Razer Gold Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High QIWI Wallet Type Cash, Wallet Regions Eastern Europe & the CIS Market relevance High SWIFT Type Bank transfer Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance High WebMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 1 Market relevance High YooMoney Type Wallet Regions Asia Pacific, Eastern Europe & the CIS + 1 Market relevance High Secure Remote Commerce (SRC) Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium Wallet One Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 2 Market relevance Medium Boloro Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 G2A Pay Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Market relevance Medium NETELLER Type Wallet Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3 Splitit Type Instalments Regions Asia Pacific, Eastern Europe & the CIS, Middle East & Africa + 3

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