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Discover how Icelanders like to shop and pay online
Around 80% of Icelanders shop online for at least some of their purchases . The top-selling categories are fashion, electronics and home furnishings . Icelanders love to shop cross-border, with favourite online-shopping destinations including the UK, US and China . Iceland follows EU e-commerce regulations, making cross-border trade easier for EU-based merchants .
Just under 100% of all Icelanders have a bank account and Internet access, greatly simplifying any e-commerce strategy. The European Payments Council describes the country as “cashless Iceland” . This makes support for digital payments crucial to any e-commerce strategy. This is particularly true, as Iceland’s central bank is pushing for the creation of more domestic digital payment methods .
The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.
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