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Discover how consumers in the Dominican Republic like to shop and pay online
The e-commerce market in the Dominican Republic is projected to grow at a rate of 15% a year between 2022 and 2025 . Seventy-seven percent of the adult population is connected to the Internet and over 80% of Dominicanos have an Internet-enabled smartphone. These high levels of financial and digital inclusion make market entry easier than it would otherwise be for overseas e-commerce merchants. But a mobile-first strategy is a must.
Just under 60% of the Dominican Republic’s adult population has a bank account. The country has a thriving fintech scene, which includes a number of payments companies . To thrive in a country with such a relatively low rate of financial inclusion, e-commerce merchants must build payment localisation, including the support of cash-based payments, into their market strategy.
The information on our Insights pages has been compiled by us in cooperation with Datamatics and Wright & Brown. The data shown is partially owned by us and partially owned by GlobalData. © 2021 by PPRO Financial Ltd. No data and information can be used for any further publication without the explicit approval of PPRO.
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